100 Numaralı Adam

Şaban (Kemal Sunal) is a poor young man who just wants a steady living and a little dignity for the mother he shares his house with. An advertising company picks him out and builds him up as a public hero, so that people will buy the cheap, shoddy products it can't otherwise sell. Osman F. Seden lets the ordinary neighbors, among them Ayşe (Oya Aydoğan), watch from the street as Şaban's face goes up on the products.