Creative Control

“A story about virtually everything”

David (Benjamin Dickinson) is an advertising executive launching a pair of augmented reality glasses, and the glasses keep reaching into his private life. At home he has Juliette (Nora Zehetner), a yoga teacher, but his attention drifts to Sophie (Alexia Rasmussen), the girlfriend of his best friend Wim. Dickinson builds an avatar of Sophie inside the glasses, and David has a campaign, a relationship and a friendship all riding on what it shows him.