Unfrosted

“A Pop-Tart will rise.”

Bob Cabana (Jerry Seinfeld) wants to be the man who changes breakfast, which in his world has belonged to milk and cereal for as long as anyone can remember. Seinfeld, directing his first feature, loosely retells the creation of the Pop-Tart, with Melissa McCarthy as Donna Stankowski and Jim Gaffigan as Edsel Kellogg III. The pastry is new and nobody in the cereal business will share the table without a fight.